New Mascot to be Unveiled Ties in Gordon History, Fresh Look on Familiar Friend
Mascot - noun / mas-cot / `ma-,skät. By definition, according to the Merriam-Webster dictionary (and they've been around since 1828, so we trust them), a mascot is "any person, animal or object adopted by a group as a symbolic figure especially to bring them good luck."
Well, that sums up exactly what Gordon State College is bringing to a venue near you soon. But you'll need to take a trip back in time and then march forward with us as the buildup culminates in the new spirit mark and mascot for Highlanders' Athletics.
Gordon's school colors have changed over the different eras of the institution – ranging from red and white to the current blue and white. Gordon has also seen its share of mascots – General, Bulldog and Highlander – that represent the pride and determination of the institution during its storied history. Move ahead to the 21st century and the definition of a mascot can mean someone running around in an unidentifiable furry green outfit or a college student working for meal money while dressed up as a lion or tiger or bear (oh, my). Either way, the mascot is looked upon as something to bring good luck.
But the modernization of the mascot can probably be described in one word: branding. Branding took off over the past 10 years and has meant everything from how an insurance company distinguishes itself in a competitive marketplace to – yes, that's right – how a mascot is the personification of a school's image. Blend branding with a college mascot and you give the campus, alumni and local community something to rally around and work for the common goal.
For hints, via video history and clues, visit https://www.youtube.com/channel/UCwwXjjT-Xcp0DLWqLCYYymw. A new episode airs Friday with the reveal in early August.
So get ready for a ride from Gordon's founding in 1852 right up until the unveiling of the Highlanders' latest and greatest creation in 2020. You're going to like this…
The Gordon State College Department of Athletics is a member of the National Junior College Athletic Association (NJCAA) and Georgia Collegiate Athletic Association (GCAA). Gordon State College competes in NJCAA Division I in the sports of Women's Soccer (Fall), Men's Basketball (Fall/Spring), Softball (Spring) and Baseball (Spring). Gordon State College is located in Barnesville, Ga., approximately 60 miles south of Atlanta and 35 miles northwest of Macon. Gordon State College offers both two-year and four-year degree programs and believes that our Athletics program provides student-athletes with the opportunity to be successful academically, athletically and in life after their time as a Highlander. Follow GSC Athletics at www.gscathletics.com, on Facebook (@GordonStateCollege #GSCHighlandersForward), on Twitter (@GordonState) and Instagram (gordon_state).